Blog > Caching

Why Scalability Matters to Your Ecommerce Site During the Holidays

Roxana Elliott | September 30, 2016 | Caching, E-commerce, Performance, Varnish Cache

Improve user experience on your ecommerce site during the Holiday Season We’ve spoken a lot about the importance of speed for your website and why it’s especially crucial for ecommerce sites going into the holiday season. Many studies have shown that improved web performance leads to more pages viewed, more products viewed, and most importantly, increased cart conversions and revenue.

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5 Ways to Quickly Improve Your Web Page Speed

Roxana Elliott | September 19, 2016 | Performance, Metrics, Caching

Reports by Google, Amazon, and others have consistently shown that fast page load time is one of the most important elements of website success: one study by the Aberdeen Group showed every 1-second delay in page load time led to a 11% decrease in page views and 7% loss in conversions. There are many ways you can optimize your website for better performance, but here are some quick tips you can do now to improve your web performance and page load time:

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Cache Fundamentals Part 2 - What Content to Cache and Why

Roxana Elliott | September 16, 2016 | CDNs 101, Caching, Varnish Cache

We previously went through the fundamentals of caching, what it is, why it’s important for faster web pages, better SEO, and reduced server costs, and what the differences are between a browser cache and a cache installed on a web server. Now we’ll go through some information on what type of content is typically cached, how Content Delivery Networks or CDNs are related to caching, and some tools to cache your own web data and improve the performance of your website.

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What is a Reverse Proxy?

Melissa Kilbourne | September 12, 2016 | CDNs 101, Caching

When I first started to tell people about my new job with, I often was asked “What is a reverse proxy”? To be honest, I had actually googled the same question. I was familiar with proxies, but wasn’t entirely sure what the difference was between a proxy and a reverse proxy.

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Cache Fundamentals- What is Cached Data

Roxana Elliott | September 01, 2016 | CDNs 101, Caching, Performance

What is a web cache and what are the benefits of cached data? Before we get into what exactly caching is, you need to understand why caching is important. Ultimately, the main benefit of caching is faster web pages. And faster web pages lead to a better user experience, which means happier website visitors. Multiple studies have shown that users visit more pages on a website when it loads faster.

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The cost of HTTP 404 Page Not Found

Jason Stangroome | August 26, 2016 | Caching, Security, Performance, Varnish Cache

Reducing 404 error pages on your website Do you know how many resources are consumed by your origin web servers to determine that a requested URL is non-existent and render the Not Found response page? Many site owners cannot answer this question, and most of the time this is fine because a well-managed site will rarely need to serve a 404 under normal conditions.

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How music-streaming site Orfium used Varnish Cache to improve page performance

Michael Petychakis | August 22, 2016 | Varnish Cache, Case Studies, Caching, Agile, Performance

Background: Implementing Varnish Cache with Orfium is a new music platform which combines some of the best features of existing platforms such as SoundCloud, Bandcamp and Beatport, allowing users to share their tracks, promote them and sell downloads. In addition, it promises to introduce a range of interesting new options for music makers and labels, including the payment of streaming royalties and the ability to upload DJ mixes while compensating all artists whose music is included.

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Speed Means Sales

Tommy Nguyen | August 11, 2016 | Caching, Performance, CDNs 101

The importance of website performance is often overlooked, even though the Internet heavily influences many aspects of our daily lives. During my summer spent interning for, I sought to investigate just how crucial and imperative optimal website performance is to the success of one’s company or organization.

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Top Five CDN Myths

Stewart McGrath | August 10, 2016 | CDNs 101, Common mistakes, Caching

Here are my top five CDN myths (for today) and a quick discussion of why they are not exactly true.

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Quick Analysis of ABS Census Outage

Stewart McGrath | August 09, 2016 | Security, Performance, Caching

As we know, millions of Australians have not been able to lodge their Census online as the ABS Census site is offline.

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Website Milliseconds Matter – But Why?

Stewart McGrath | July 01, 2016 | Marketing, Caching, Performance

The evidence is conclusive; website page load time matters. The faster your website the more revenue your website will generate. Amazon and Google have studied this phenomenon. We have studied it and recently produced a great summary of their findings.

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Canonical bare domains and cookies

Jason Stangroome | June 21, 2016 | Varnish Cache, Caching, Security

Suppose you bought the domain name “” for your website. Will your visitors enter or just the bare domain in their browser’s address bar to access your site?

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Cross-site request forgery and caching

Jason Stangroome | June 13, 2016 | Caching, Security

As summarised by OWASP, Cross-Site Request Forgery (CSRF) is “an attack that forces an end user to execute unwanted actions on a web application in which they’re currently authenticated”.

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Turning Off 100,000+ CDN POPs

Matthew Johnson | May 30, 2016 | Performance, CDNs 101, Caching

What does it look like to turn off 100,000+ CDN PoPs?

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How caching fails

Jason Stangroome | May 30, 2016 | Caching, Common mistakes

A highly effective website cache is optimised to store and share every possible response that only contains information relevant to all users, whilst ensuring that responses containing user-specific data are only ever served to the correct user.

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Integrating Magento with's CDN for Performance Metrics

Daniel Bartholomew | May 06, 2016 | Varnish Cache, Caching, Magento

Magento loves Varnish Cache, and Magento 2 especially loves Varnish Cache.

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Contributing back to the community

Jason Stangroome | April 21, 2016 | Varnish Cache, Caching

Varnish Cache was the first reverse proxy offered by and, for many of us, it is our favourite because it always just works and gives great results.

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Reducing the risk of change

Jason Stangroome | April 14, 2016 | Varnish Cache, Caching


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