How a leading online beauty store increased sales

August 16, 2016

One of the biggest benefits of having a content delivery network (CDN) for your website is the improvement in page speed and overall website performance. When Section partnered with Adore Beauty, Australia’s leading online beauty shop, they were fast approaching holiday season and looking to improve their website performance during a critical time for web sales. Adore Beauty’s founder Kate Morris wasn’t sure sales would increase by simply speeding up her website, but started using Section to determine if deploying a CDN would increase her bottom line.


Section installed their CDN and caching solution across Adore Beauty’s website, and implemented A/B server testing so they could compare results from those following the Section-optimized route through the website versus an un-optimized, slower route. The A/B testing and real-user monitoring metrics provided by Section delivered immediate results: optimized pages were loading faster, and more importantly, a higher percentage of customers were getting to the checkout success page, equalling more sales for Adore Beauty.

Adore Beauty graph

The advantages of a faster website were so clear that Adore Beauty almost didn’t believe them at first, and continued the A/B testing for several weeks. The results were consistent over time, and Adore Beauty has continued to rely on Section’s CDN service as they grow their business and launch new online campaigns.

Download the full case study or contact us if you want to learn more about how Section can improve your web performance.