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Building a Blog site from Scratch using Jekyll

October 1, 2020

Building a website nowadays is not as hard or expensive as it was in the past. These days, you do not have to learn a crazy programming language to have your site up and running.

Instead, you can go the Jamstack way. In this article, we go through how to build and deploy a Jekyll site.


Jekyll is a Jamstack static website generator. Jamstack is a concept of building websites that don’t depend on web servers and databases.

Jekyll was released back in 2008 and has been one of the most convenient ways of building all types of sites. It’s written in Ruby and uses the Liquid template engine to render web pages.


To follow through this tutorial, you will need:

  • A code editor. Feel free to use your preferred code editor. You can download VS Code here.
  • Some basic skills in HTML and CSS.

By the end of this tutorial, you will be able to build a Jekyll blog from scratch.

Step 1 – Install Ruby

Since Jekyll is written in Ruby, you will need a Ruby installation on your machine to run Jekyll. In Linux, you can install it using Snap or Apt package manager.

  1. Install using apt package manager.

First, update your apt repositories to look for the latest Ruby version.

$ sudo apt-get update

Then install Ruby.

$ sudo apt-get install ruby-full
  1. Install using Snap package manager.
$ sudo snap install ruby --classic

If you are running macOS, you can install Ruby using Homebrew.

$ brew install ruby

If you are running Windows, install Ruby using Ruby Installer. Install the latest Ruby Installer with Dev kit from here. To confirm the Ruby installation, run the command ruby -v in a terminal. The output should be similar but may vary from the one below.

ruby 2.7.0p0 (2019-12-25 revision 647ee6f091)

For Linux, you’ll need to set up a gem installation directory to prevent permission errors. Add the lines below at the bottom of the .bashrc file located in the home folder.

export GEM_HOME="$HOME/gems"
export PATH="$HOME/gems/bin:$PATH"

You can use the echo command to append the above lines at the bottom of the .bashrc file.

$ echo 'export GEM_HOME="$HOME/gems"' >> ~/.bashrc
$ echo 'export PATH="$HOME/gems/bin:$PATH"' >> ~/.bashrc

Then execute the .bashrc file.

$ source ~/.bashrc

Step 2 – Install Jekyll

Jekyll comes as a Ruby Gem and can be installed in any system running Ruby. Run the command below in a terminal to install Jekyll.

$ gem install jekyll bundler

Step 3 – Create a new Jekyll site

Create a new Jekyll site using the command below.

$ jekyll new blog
$ cd blog

blog is the site name. Feel free to change the site name. The command creates files with the following folder structure.

├── 404.html
├── about.markdown
├── _config.yml
├── Gemfile
├── Gemfile.lock
├── index.markdown
├── _posts
│   └── 2020-09-14-welcome-to-jekyll.markdown
└── _site

We’ll look at this structure in depth later. Let’s run the site now. Run the following command in a terminal.

$ bundle exec jekyll serve

The command builds your site and you can access the site at by default. You can run the site using the --livereload flag to auto-reload the site after making changes.

$ bundle exec jekyll serve --livereload

If you encounter: Unable to load the EventMachine C extension; To use the pure-ruby reactor, require 'em/pure_ruby' error, reinstall the Event Machine.

$ gem uninstall eventmachine
$ gem install eventmachine --platform ruby
$ bundle exec jekyll serve --livereload

Understanding the Folder Structure

Now, let’s look at the site structure. There are 2 main folders, _site and _posts. The _posts folder contains blog posts while _site contains the generated site. You should not edit the contents of the _site folder. The _config.yml is a YAML file that stores site settings and rarely changed variables. Go ahead and edit some site properties available in this file. For example, name, description, etc.

The next important file is the Gemfile. The site dependencies are defined here. There is also a Gemfile.lock file which is a more detailed version of the Gemfile. The specific versions of the currently installed dependencies defined in the Gemfile are recorded in this file.

This file is important as it prevents version conflicts if you were to share your site as a theme. This file shouldn’t be edited directly.

You can learn more about the folder structure here.

Step 4 – Add blog posts

Jekyll blog posts and pages are written in Markdown. Markdown is a markup language which uses plain-text formatting syntax. For example, headings in markdown are made by a set preceding # sign(s). Below is a h3 HTML equivalent in markdown.

### This is a third level heading

You can learn common markdown syntax here.

Open the main folder in your favorite code editor and navigate to the _posts folder.

There is a welcome post written in markdown. The blog posts file names follow a naming convention. The date should be formatted like this YYYY-MM-DD. The slug is the part of the URL identifying a particular post.

To create a new post, create a markdown file and name it Feel free to change the date and slug. If you reload your site, you can see you have a new post. If you click it at this point, it opens a blank page.

Add the following content inside the new post markdown file.

layout: post
title: "Welcome to my new site!"
date: 2020-09-14 14:37:43 +0300
categories: technology

The content above is called the front matter and uses YAML syntax. It’s found at the top of the page and is used to maintain metadata for the page. Let’s look at the front matter.

layout: # specifies the layout to use for this file
title: # post name
date: # post publish date
categories: # the categories of this post. You can separate multiple categories using a single space

You can then go ahead and add some text below the front matter. Save the file and reload the page. Your post should be showing now.

Step 5 – Applying a custom layout

Up to now, you are still using the default post layout provided by Jekyll. To be able to customize your posts page and other pages, you’ll need custom layouts.

Create a _layouts folder in the base directory and create a post.html file inside. This file overrides the default post layout provided by Jekyll. Place the following content inside it.

{% if page.title%}
{% else %}
	<h1>Untitled post</h1>
{% endif %}
{{ | date: "%b %d, %Y" }}
{{ content }}

Reload the page to see the changes.

Jekyll uses Liquid template engine to generate the HTML files. You can learn more about Liquid tags and filters here.

Step 6 – Adding images to posts

To use images in your posts, create an assets folder in your base directory. Create an images folder inside assets and another welcome folder inside images. We are going to add a hero image and another image to your post.

$ mkdir -p assets/images/welcome

Copy 2 images to this directory and name one hero.jpg and the other new-site.jpg. You can download free stock photos from Unsplash. The folder structure looks like this:

├── assets
│   └── images
│       └── welcome
│           └── hero.jpg
|           └── new-site.jpg

Let’s add the hero image to one of your markdown files in the _posts folder. Add a hero property at the bottom of your front matter in your post markdown file.

hero: /assets/images/welcome/hero.jpg

Add the new-site.jpg image at the bottom of your file.

![demo image](/engineering-education/assets/images/welcome/new-site.jpg)

In your post layout file, add the hero image at the top.

{% if page.hero %}
	<img src="{{page.hero}}">
{% endif %}

Save and reload the page. The hero image is displayed at the top and the other image appears at the bottom.

Step 7 – Add navigation to your posts

Up to this stage, the post doesn’t have a navbar or a footer. These parts are an essential part of any site and should be on every page.

Create an _includes folder in your base directory and create a navbar.html file inside. Put the following content inside it.

ul {
  list-style-type: none;
  display: flex;
 margin: 5px;

  <li><a href="/">Home</a></li>
  <li><a href="/about">About</a></li>

And then include your navbar at the top of your post layout file.

{% include navbar.html %}

Save the files and reload the page to see the changes. The simple navbar in the navbar.html file will now be shown in each file that adopts the post layout. You can add the footer the same way.

Step 8 – Adding custom styling to your blog

Up to this stage, you’ve been using the default minima theme provided by Jekyll. To style the site from scratch, delete the theme property in _config.yml.

If you reload your site, it probably looks broken right now. Let’s go ahead and rectify that. Create the following files under _layouts.

  • default.html
  • page.html
  • home.html

Put the following content inside the files.


<!DOCTYPE html>
<html lang="en">
    <meta charset="UTF-8">
	{% include navbar.html %}
    {{ content }}

layout: default

layout: default

    {% for post in site.posts %}
        <li><a href="{{ post.url | relative_url }}">{{post.title}}</a></li>
    {% endfor %}
<h3><a href="/about">About</a></h3>

Since Jekyll allows layout nesting, you can use a layout in another layout. If you reload the site at this point, it’s not broken but it’s just plain HTML. Let’s style the home page.

Jekyll uses Sass stylesheets. You can learn Sass basics here.

Create a _sass folder in your base directory and create a main.scss inside it. Also create a css folder inside the assets folder and create a styles.scss. Put the following content inside the files.

// styles.scss


@import "main";
// main.scss

body {
  background-color: rgb(20, 20, 20);
  color: #fff;
    color: rgb(2, 170, 38);
    text-decoration: none;

The empty front matter in main.css tells Jekyll that the file should be processed. Now, you need to import the stylesheet in default.html. Put the following line between the head tags in default.html.

<link rel="stylesheet" href="/assets/css/styles.css">

Note that the imported stylesheet is a css file and not scss. This is because most browsers don’t support sass. Therefore, Jekyll converts the sass stylesheet to a CSS file compatible with all browsers. The imported file is located at _site/assets/css/style.css. Reload the page to see the stylesheet at work.


Nowadays, you don’t need expert-level programming skills to build your blog site. You can install Jekyll and build a static site without much hassle. The only skills required to create a Jekyll powered site are HTML and CSS skills.

Put some of these skills to the test and start by building your simple Jekyll static site.

Additional Resources

Additional important Jekyll concepts and practices can be found below.

Peer Review Contributions by: Louise Findlay