How Scalability and Bots Impact Product Launches
Have you ever gone to an ecommerce site right as a highly anticipated launch was occurring and found yourself locked out or inventory immediately gone? Flash sales or new product launches can be both a blessing and curse for ecommerce sites: While they bring motivated visitors who are ready to purchase quickly, they can also be plagued by scalability issues, bots holding product up in shopping carts, and malicious traffic that aims to re-sell items on a third-party site such as eBay.Read More
5 Tips to Lower Your Bounce Rate
Bounce rate is one of the most important metrics a marketing manager can consider: it is the percentage of visitors who leave your site after viewing just one page, and a good indicator of how your content and site usability is resonating with your audience. The average bounce rate is around 50%, and anything under 40% is considered to be very good. A bounce rate of 70% or over is high for most pages on a website, although if the first interaction a user has is on a blog article then a higher bounce rate is more expected.Read More
Top Tips to Speed Up Your Website
Speed is one of the most important elements of any website: slow websites lead to higher bounce rates and decreased conversions, and as more and more transactions are performed through websites and mobile applications, users expect fast load times and a seamless browsing experience. But website speed is often overlooked because it may involve several teams (marketing, web development, and back-end tech support), or is passed over for more obvious website revamps such as design.Read More
Cyber Monday, Singles Day, and How Ecommerce Sites Prepare for Peak Load
Each year, more and more people conduct their shopping online, buying everything from holiday gifts and clothing to household essentials and even groceries through websites or mobile applications. Several trends have emerged out of this shopping phenomenon, including online-only businesses which undercut brick-and-morter costs and subscription services that send goods monthly.Read More
The SEO Benefits of Having a Fast Website
Search Engine Optimization or SEO is an area filled with ever-changing recommendations from a wide range of sources. At it’s core, SEO is the practice of websites improving their rank in search engines by adhering to best practices including providing relevant content, using keywords and meta-tags, having good on-page user experience, and being linked to by other websites. Google’s PageRank is a famously mysterious algorithm which is constantly changing, making it difficult for websites to know how to appear on the coveted first page of search results.Read More
Tools to Measure Website Performance
How to Measure Website Performance: Now that we know what to measure we need to know how to actually go about it. This is actually a bit more complicated than you might expect, as there are several types of tools that are better in certain circumstances than others. Remember that every time a user interacts with your website, the conditions can be very different.Read More
Overview of Website Performance and How to Measure Website Speed
As more and more of our interactions with companies move from the real world to digital spaces, website performance has become a primary concern for business of all shapes and sizes. Website performance, however, could mean a lot of different things to different people depending on what type of good or service they are offering. Some businesses that handle sensitive information, like banks or government agencies, could be most concerned with security and reliability and consider that to be an element of website performance.Read More
Your marketing team might be hurting your website performance
Did you know your marketing team could be impacting your page load times? Or worse, their activities could bring your site down?Read More
Website Milliseconds Matter – But Why?
The evidence is conclusive; website page load time matters. The faster your website the more revenue your website will generate. Amazon and Google have studied this phenomenon. We have studied it and recently FT.com produced a great summary of their findings.Read More
Should a Product Manager have Page Load Time as a KPI?
As a digital product manager, a key responsibility is to prioritize engineering projects based on business metrics or Key Performance Indicators (KPIs). These KPIs are typically conversion or engagement related, such as activation rate, monthly active users, or new paying customers. A product manager can then prioritize projects based on a cost-benefit analysis - ie. the project’s impact to these KPIs vs the project’s level of effort required.Read More
Vanity Tracker Domain HTTPS with Pardot & Salesforce
Most astute companies are using marketing automation software to help streamline their marketing message and increase sales results. Security and performance typically aren’t your first thoughts when setting up such systems and configuring vanity tracker domains.Read More
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