Blog > Marketing

The SEO Benefits of Having a Fast Website

Roxana Elliott | October 24, 2016 | Performance, Marketing

Search Engine Optimization or SEO is an area filled with ever-changing recommendations from a wide range of sources. At it’s core, SEO is the practice of websites improving their rank in search engines by adhering to best practices including providing relevant content, using keywords and meta-tags, having good on-page user experience, and being linked to by other websites. Google’s PageRank is a famously mysterious algorithm which is constantly changing, making it difficult for websites to know how to appear on the coveted first page of search results.

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Tools to Measure Website Performance

Danny Randa | October 20, 2016 | Performance, Marketing

How to Measure Website Performance: Now that we know what to measure we need to know how to actually go about it. This is actually a bit more complicated than you might expect, as there are several types of tools that are better in certain circumstances than others. Remember that every time a user interacts with your website, the conditions can be very different.

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Overview of Website Performance and How to Measure Website Speed

Danny Randa | October 18, 2016 | Performance, Marketing

As more and more of our interactions with companies move from the real world to digital spaces, website performance has become a primary concern for business of all shapes and sizes. Website performance, however, could mean a lot of different things to different people depending on what type of good or service they are offering. Some businesses that handle sensitive information, like banks or government agencies, could be most concerned with security and reliability and consider that to be an element of website performance.

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Your marketing team might be hurting your website performance

Melissa Kilbourne | July 12, 2016 | Marketing, Common mistakes

Did you know your marketing team could be impacting your page load times? Or worse, their activities could bring your site down?

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Website Milliseconds Matter – But Why?

Stewart McGrath | July 01, 2016 | Marketing, Caching, Performance

The evidence is conclusive; website page load time matters. The faster your website the more revenue your website will generate. Amazon and Google have studied this phenomenon. We have studied it and recently produced a great summary of their findings.

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Should a Product Manager have Page Load Time as a KPI?

Melissa Kilbourne | June 06, 2016 | Marketing, Performance

As a digital product manager, a key responsibility is to prioritize engineering projects based on business metrics or Key Performance Indicators (KPIs). These KPIs are typically conversion or engagement related, such as activation rate, monthly active users, or new paying customers. A product manager can then prioritize projects based on a cost-benefit analysis - ie. the project’s impact to these KPIs vs the project’s level of effort required.

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Vanity Tracker Domain HTTPS with Pardot & Salesforce

Elijah Glover | April 15, 2016 | Marketing, Security

Most astute companies are using marketing automation software to help streamline their marketing message and increase sales results. Security and performance typically aren’t your first thoughts when setting up such systems and configuring vanity tracker domains.

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