Return on Investment Versus Customer Centric Decision Making
Feb 14, 2014
How much change in business is instigated on gut feel and intuition and how much kicks offafter metrics tell us a change is a good idea? When should business consider metrics versus gut feel? Some Decisions are...
Dynamic Site Acceleration
Jan 10, 2014
There are number of modes of speeding up a website which CDNs can help deliver. Depending on the vendor, these modes can be packed up into one bundle or offered as premium add-ons to the basic caching and...
How to Choose a CDN for your Website
Nov 26, 2013
A few years ago, I visited the Ben and Jerrys ice cream factory in Vermont, USA. Aside from obtaining an insight into the makings of the B&J delights, the highlight of the trip was being presented with a...
Does Speed Improve Every Website?
Oct 24, 2013
There have been a number of studies and surveys conducted to understand the impact of website performance on the profitability of websites. We know that the studies have consistently discovered that faster...
Website Performance in the Marketing Mix
Oct 10, 2013
Most people are aware of the benefits of website performance on their website and business in general. To recap, here are some key figures: 0.5 second page slowdown = 20% drop in revenue at google Every 100ms...